Mark Davies Injured Riders Fund

CJ Riders Fund


October 2011, Martyn (Surrey):

"During the 22nd World Scout Jamboreee in Sweden this year, I was taken ill and sent to Kristianstad Hospital. The medical staff at the hospital were able to use the UTAG bracelet, after translation into Swedish, to be able to tailor their treatment plan to the complications of my diabetes. This was very successful on both occasions when I had to use the Swedish health service during my stay.", review June 2011:

"EVERYONE who knows me thinks I look like the perfect picture of health. It’s true – I do. I’m proper eye candy, me.
But the truth is, dear readers, that beneath this glowing and unblemished skin lies nothing but the bits God laughingly rejected when he was piecing more fortunate people together. I won’t go into great detail because you might be having your tea, but in a nutshell I’m on so many tablets that I sound like a pair of maracas when I run.
And that’s why you’ll never see me running. I also have a knackered knee, but that’s another story.

One other thing about me is that I ride a motorbike far too fast for my own good which, statistically, puts me at great risk of becoming a potential organ donor. And this is where the UTAG Ice comes in.
I saw this clever card a few years ago in my local motorbike shop and promised myself that one day I’d get one just in case I was unfortunate enough to find myself flying through the air with nothing to break my fall other than my head and loosely-packaged vital organs. It could happen too, as much as I hate to think about it. Likewise similar could happen to you as you’re yomping along the edge of a cliff or even crossing the road in front of a bus which you could swear was further away than that when you looked a moment ago.
The point is that any one of us could be in an accident which leaves us unable to look down the attending nurse’s cleavage straight away – or worse.

If that time ever comes and I’m unable to convey my displeasure at the situation I’m going to have to rely on something else.
Now I don’t know a single person who can say exactly what medication I’m on (not even Mrs Muz who sees the packets on the bathroom windowsill every day), but this UTAG Ice card can tell the emergency services not only what it is, but what dosages are involved and how often I take them.
It will also tell my angelic life-savers my full name, blood group, allergies, next of kin and other important stuff which could mean the difference between me eating hospital food unaided and being carted off in a box.

This is a product which you use once and forget about. It’s not exciting and it’s not sexy, but I believe it’s vital nonetheless.
Similar to a credit card it’s designed to slip into your wallet and it’s marked ‘In Case of Emergency’ (ICE) with symbols that medical professionals should recognise when they see them. With a tiny flip-out USB connection it fits into the USB port of any computer running on Windows ME, 2000, XP or Vista and after one click up will pop everything the doctors need to know about me. That will help them decide what treatment I should get and will hopefully save precious time.
On first plugging the brand new card in yourself, once you register a password with it you can add all the detail you want, and likewise leave out anything you think is unimportant. Not that anything on it is unimportant, mind you. To help protect your identity should you ever lose the card, there is no address on there and only your birth year is shown.
Despite the primary reason for carrying such a thing there is also access to a private folder so, should you wish to, you can store documents you might need should you ever lose the originals – driving licence, overseas medical insurance gubbins etc. This information is encrypted and protected by your password, making sure that only you can see it.

As well as the card, UTAG also produces a version styled as a dogtag and another which can be worn around your wrist for sporty types. All do exactly the same thing.
The card, incidentally, comes with a couple of small stickers for your motorbike or helmet, announcing ‘In case of emergency – on rider’ so 999 crews will be pointed towards your wallet should the worst happen.

This product is great, in my humble opinion, and everyone should carry one just in case.
With an RRP of £25 they’re not the cheapest things in the world, but once you pay for one you won’t need another and you can just update the information on it when necessary. It’s not as though you’ll wear it out and need another one, is it?

SUMMARY: A potential life-saver, the UTAG Ice is a must-have. It’s simple to use and once you’ve set it up you can just forget about it. Everyone should have one."

13th Jan 2011, David Sheldrake:

"Practically the whole of the cruise ship had contracted the Norovirus including me. When I visited the ship's doctor who's English was not that good, I was able to hand him my UTag. He was able to recognise the medication that I was taking for my heart condition and realise that
there would be a conflict with what he was about to give me for the virus and was thus able to prescribe alternative medication"

14th October 2010, Mark Smithson from Worksop:

"I bought my UTAG some time ago after being told about it by a friend. I bought the UTAG Card just recently too including the wallet.
I have an allergy to penicillin and some pain medication along with being Type 1 Diabetic. I found this a great place to put all these details just in case as people say hoping to never use it. However in July 2010 while out on my mountain bike and travelling home after a great ride. And minding my own business but staying conscious of other traffic a complete idiot decided to not look at a junction I was just crossing and pull out straight in to my side. This shattered my knee femur and tibia. I was rendered unconscious after hitting my head on the ground. Fortunately the helmet saved my head.
I was taken to Chesterfield Royal where one of the doctors saw my wrist band from the sport UTAG unfortunately it had broken but the ambulance driver had put it with my personal affects. The doctor, having used one of these himself, knew that this may contain valuable information. He found it and printed the details I did not have my wallet or any other ID on me at the time and this proved invaluable has they could get in touch with the missus and have the details of my diabetes and allergies.
I believe my UTAG saved my life and allowed the relevant people to get in touch with my nearest and dearest. I almost lost my leg but after many hours of surgery my knee was removed along with a few inches of my tibia and temporally replaced with a resin cement until a knee replacement and shin combo is made and fitted sometime in the new year.
I was asked by loads of peeps where I got my UTAG and how good the item was.
I now have the UTAG Card, UTAG Sports Band and I would personally recommend everyone to get one of these superb bits of kit that way if you have an illness allergy or any other kind of problem that would help doctors if you had an accident or just so that they can contact your nearest and dearest if the worse should happen.
Small price huge benefit

I do hope this helps others decide to buy one"

25th Jan 2010, Simon (London marathon expo):

"I just thought I'd drop you a quick line to say thanks, let me explain. When I got my Utag Ice I thought it would be a good idea to put a copy ( Scan ) of my Driving License, Passport and E111 Euro health card in the Private folder as suggested, so I did. A few weeks later we went on our family holiday to France. Whilst on holiday I got a call from work ( I am a freelance sound recordist ) to take a job in Libya but they would need my passport asap for a visa application. They and I both wracked our brains how we could get my passport to London in time to start the process and were stumped, until the embassy said a scan of the passport would do to start the process and then the passport finally to get the visa but they would need the scan asap ( still 10 days of holiday to go ). I think you know what's next, I remembered my Utag private folder and duly e-mailed the scan of my passport to London. Without that scan with me I would have lost the job! So my Utag has paid for itself over and over ! What a great bit of kit ! I use mine for running and have since bought another I'm so impressed."

RIDER magazine, USA. The review is published on December 2009, on page 71



The Independant Schools Magazine - October 2009

Equestrian Business
Equestrian Business - October 2009

On the 29th July a UTAG representative met the North Wales Professional Advisory Group to give a presentation on and to make them aware of UTAG. This committee represents the North Wales ambulance and NHS services. Present at the meeting amongst others was the head of training for the Welsh Ambulance service and the Clinical Manager for the North Wales Hospitals as well as other heads of NHS departments .

It was agreed that not only is UTAG an invaluable piece of protection for a motorcycle rider but also can be used and should be used in all walks of life not only amongst sports minded people like runners, horse riders and ramblers but also for any one in the street should they have a long term illness or may have medication issues or just because it is there to help should an emergency acre, the contents of UTAG can save valuable time should you become ill and need Hospital attention then every detail that the NHS staff need is right there with just one click of a button .

With all the UTAG products being presented to the advisory group UTAG was praised for it forward thinking of having all three versions of UTAG are placed on the areas of the body that trained paramedics look first for identification and for any medical bracelets. Also with all these different models available it makes for a greater choice for the public to chose a UTAG so it can be fitted in the most preferable place on their body.

Working together both UTAG Representative's and the North Wales NHS Trust can help to promote UTAG and make it more aware amongst the hospital emergency departments and the ambulance crews alike so that UTAG becomes a vital piece of equipment for all the emergency services.

With all this in place it can only be a bright future for UTAG as it grows from strength to strength not only in the UK and Europe but World Wide

Andy Heaton
World Wide Representative

13th August 2009 , The BALANCE DIABETES UK magazine (September-October, Page 16)


19th June 2009



The West Suffolk Hospital based in Bury St Edmunds Suffolk has checked their sytems due to a new security update and have approved the use of the UTAG.

The Information Governance Manager agreed that the UTAG could be very beneficial to the patient and the medical staff, although the UTAG would be used
as a guide only in the first instance, the UTAG could help to identify the patient if unable to speak due to an accident or ilness, furthermore any medical conditions, allergies or medication can be noted very quickly using the UTAG as well as Emergency Contact Information such as your next of kin could be checked and used, this is very important if you are out of town and the local hospital do not
have your records or if they are out of date.

The senior Consultant in charge of the Accident & Emergency Department pointed out that the UTAG could prove very important for advance directives, he also commented on the print functionality being useful, this facility is currently found
on the new version UTAG software v1.2 -


Mr M. Harley - Woking Surrey (12th June 2009)

I had an emergency admission to hospital this year and it is amazing how your memory is affected when your are questioned on your past medical history, and medication I take.

It was with some relief I was able to hand in my UTAG with all my information to the Doctor. In the Hospital in 'St Peters' Chertsey, they were very impressed of the UTAG and found it very useful.

I am currently prescribed a great amount of medication and I do find having all this information to hand makes things very easy for me and for the Doctors & Nurses as I have visited hospital a lot recently for different tests and like to keep all the visits and diagnosis on my UTAG.

I recently updated my UTAG, the reason for this was, I felt that having the option to print my information out at the hospital would assist the medical staff so multiple people could view the information at the same time.

I am very pleased with the UTAG and wish you every success


PERINA GIULIANO (Skydiver) -  Thanks for the most useful UTAG,
I hope not to use it in the future, but just in case i feel much safer

F West

F. West, Coventry - I do take regular medication. Unfortunately I had a problem which meant I had to change my drugs. Having made the change, I duly noted everything down on my new UTAG Sport. As can happen, I had an extreme reaction to my new medication and was taken to A&E. I was able to give my UTAG to the medical team who took it away and they were able to save time in figuring out what my medications were and it helped them stabilise my reaction quickly. I told my GP and he is now very interested in my little life saver. If you do take regular medication, having a UTAG is just ideal.

German Porsche Z:ebra-Racing Team sponsored by UTAG - Austria Salzburgring, first race. Two of our three drivers took 1 st and 2 nd place that weekend.

Si Joyce - I bought the UTAG Dog Tag at last year’s Birmingham Motorcycle Show after thinking what a great idea it was. I am a member of the British Forces currently serving in Cyprus and two weeks ago was involved in a nasty motorcycle accident which left me semi conscious and unable to move. Luckily, earlier that day I had been showing my mates the UTAG and they brought it to the attention of the ambulance paramedics when they arrived. Although the UTAG software does not translate to Greek, they were able to take my UTAG and use it in A&E to note my medical details and my specific medical condition which could have been life threatening had they not known about it.

Cyprus is not a massively advanced country but the medical staff were able to identify how to use the USB Dog Tag without issue. I am so glad I had the UTAG it may have saved my life!!

It was a good days work when I bought UTAG - It certainly does what it says on the tin!!

One is of me and the Triumph Sprint ST1050 before the accident in Gibraltar and the other is the resulting damaged bike after the accident in Cyprus


Runners World - April 2009

The Guardian - Medical jewellery moves out of the 1970s and into the 21st century

An ex-SAS soldier has come up with a flash way to store personal medical data

USB Flash drives are being touted as the newest way of storing vital personal medical information, such as allergies. Phil Campion, an ex-SAS soldier, dreamed up the idea - which he has dubbed the UTag - while serving in Afghanistan, where he'd sewn a Flash drive containing his ID into his clothes, just in case anything happened to him. The UTag is a memory stick disguised as a dog tag that can be worn as jewellery or attached to a key fob. The robust aluminium casing is stamped with the recognised emergency symbols of a snake on a staff and ICE (standing for "in case of emergency"), enabling emergency services to know instantly what it is.

UTAG recently attended the European Motorcycle show in Cologne and has started to attract a lot of positive European press. These two articles recently appeared in some German motorcycle magazines.

LIAM GALLAGHER is backing a brilliant new fashion accessory that could save lives on wild nights out.

The OASIS frontman, pictured with the new invention backstage at a recent gig, was introduced to UTag by his head of security.

It’s a genius device — a dogtag with a memory chip holding your address, next of kin and important medical information.

Former SAS soldier Phil Campion, a pal of the Oasis camp, had the idea when in Afghanistan and Iraq.

He said: “Authorities can get in touch with your loved ones straight away. Liam was keen for his kids to wear them.”

The tag costs £24.99 from Phil is making a donation to Sun-backed charity Help For Heroes for every one sold.

Richard Washington - “I purchased my U Tag last month, not knowing how soon it was going to be put to good use.
 Was in Germany when had a malfunction front brake, which resulted in me spread over the road.
Medics and heli turned up and was taken to Frankfurt hospital where my U Tag impressed the doctors and nurses.
So big thanks to you”




STUFF.TV – Gadget of the day.Stuff

Dave Smith At The Gearbox, Poole.

"Early Hours of the 22nd July I found myself down at Bournemouth hospitals A+E department with severe stomach pains as a result of an operation I had over 18 months ago.

Being unable to string much of a sentance together due to the pain, I gave the nurses my I.C.E. dogtags and it told them the information they needed to know instantly - just plug it in to the computer. Brilliant idea, within five minutes they had all the info they needed on personal details, allergies, etc and the Morphine was coming my way....What a result!...Would recommend the I.C.E devices to anyone..So easy to use and well worth their weight. Best money I've spent in a while."



Bike It representative Glenn Thompson presented Chris Vermulen with his personal UTAG at the Motostyle Dainese Proshop. Chris, who is very impressed with UTAG, thinks it is a fantastic idea for all riders. He wears his UTAG for all motorcycle related uses.





Renault Formula 1 team take delivery of UTAG.
“We spend our lives travelling to places where medical standards vary enormously and English is not always widely spoken. U Tag gives us reassurance that information about our medical needs and next of kin are readily available in a universally recognised format” - Pat Symonds  - Renault F1 Team




UTAG 4 man cycle team win race across America





Hampshire Police take delivery of UTAG



UTAG sponsors Yamaha World MX Team